Halo, Destiny, Hearthstone, Warcraft, Fable, Mass Effect, Shadowrun. Given Appsflyer's recent launch of their measurement suite for console and PC, things are getting a lot easier for traditionally mobile developers interested in using performance marketing to scale their games on these platforms.- Send in a voice message: this podcast:

In this wide ranging conversation, they discuss the forces driving the push to console, PC and cross-platform development and how free-to-play developers can bring their mobile platform playbook to these platforms. That's why Ethan invited Adam Smart - Director of Product at Appsflyer and host of 'In the Sandbox with.' - onto the podcast. Between the maturity of the mobile market, the challenges of breaking through as a new game or IP, rising CPIs, diminished targeting capabilities or the limited power of platform-level featuring, it feels like every company with live-service expertise is asking themselves where else they can ply their trade. It's another action-packed week in the games industry and this episode is not to be missed!- Send in a voice message: this podcast: Īn increasingly hot topic amongst the TWiG crew, and the industry at large, is mobile, F2P veterans looking to additional platforms for blue or purple oceans. As an added bonus, we learn that while Jen is blasting through Champion League levels in Toon Blast, she is also blasting Metallica on her airpods. That's right, TEN BILLION DOLLARS!$!$! Phil highlights the new crush in every Steam gamer's heart, the chart topping BattleBit Remastered.

Ethan thirsts for the Jonas Brothers (despite the seemingly mid performance of their Candy Crush event) and also talks about PUBG Mobile's incredible $10b in lifetime revenue. We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the latest and greatest in puzzle LiveOps from Candy Crush and Royal Match, and Jen prompting a lively debate on if celebrity marketing is ROI positive for mobile free-to-play.

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